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Taranis is a leading precision agriculture intelligence platform that uses sophisticated computer vision, data science and deep learning algorithms to effectively monitor fields. Taranis offers a full-stack solution for high precision aerial surveillance imagery to prevent crop yield loss due to insects, crop disease, weeds, and nutrient deficiencies.

Overseeing millions of acres of farmland in the United States, Argentina, Brazil, Russia, Ukraine and Australia, Taranis targets high volume commodity crops which account for 70% of global crop market and gives farmers the tools to address issues in real time, increasing yields and cutting costs.

Founded in 2015, Taranis raised over $30M from leading VC investors and is being led by a founding team with deep experience in both agriculture and technology.

Taranis is hiring a Director of Marketing to join us leading the next phase of our company’s rapid growth!

This role will be building the global marketing strategy, enhancing the Taranis brand, generating new business, developing Taranis distinct identity while ensuring unified company messaging. Craft a scalable marketing vision and strategy which ensure a consistent messaging and customer experience, driving results across our funnel in line with sales targets

Responsibilities

Responsibilities:

  • First Marketing Function in the company
  • Grow Taranis business globally through strategic marketing initiatives including partnerships, affiliates, performance marketing campaigns
  • Develop brand awareness and online presence and promote content through thought leadership; Build and execute digital media strategy through market analysis
  • Manage marketing operations towards, during and after relevant conferences, tradeshows and summits
  • Manage all marketing aspects and materials to support our various locations, currently USA, Brazil, Argentina, Russia, Ukraine and Australia
  • Manage Taranis website - content, case studies, success stories, testimonials etc
  • Build targeted materials per customer segment and throughout the customer lifecycle; including optimized content, compelling storytelling & customer education
  • Develop product marketing & enablement materials and processes to train relevant sales & customer success teams & customers
  • Research and monitor competitors and market trends
  • Build targeted campaigns to drive demand creation and qualified lead generation for each customer segment and geography - webinars, news, blogs etc
  • Implement marketing measurement tools to ensure positive ROI
  • Vet, negotiate, and manage relationships with various 3rd party Marketing partners (Content Strategy, PR agencies, SEO, SEM and other relevant sources)

Requirements

Requirements:

  • 7+ years of marketing experience in global B2B SaaS companies
  • 4+ years of experience managing & scaling teams across different functional groups & geographic locations in rapid execution
  • Demonstrated success leading a high-performing B2B marketing brand
  • Having designed, developed, and driven overall marketing strategy (including forecasting & KPIs like MQLs, contribution to the pipeline, and ROI), own expertise in the people, processes, and tools needed to build a predictable revenue organization.
  • Adequate knowledge of online marketing, web design, web development, CRO and SEO, landing pages creation
  • Deep understanding of sales and product pipeline and the role of marketing at each stage of the opportunity funnel and the client expansion path
  • Excellent written and oral communication skills, both internal and externally. A team player and also independent self-starter
  • Experience working in the agriculture industry is strongly preferred
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